About us

Long Live The Local is a campaign that launched in July 2018, which celebrates the economic and social importance of Britain’s pubs and brewers, and calls for a cut in beer duty.

Since then, 341,926 people have signed Long Live The Local petitions, 161,990 people have written to their MP, and over 25,000 pubs have actively supported the campaign with posters and drip mats.

This support led to the Chancellor announcing a 12 month beer duty freeze at the Budget on March 11th, instead of the planned increase. This is a great decision and follows a previous freeze in 2018. These decisions show that Government is listening, and willing to provide much needed support for the UK’s brewing and pub industries.

The two freezes are welcomed, but we still believe that a significant cut in beer duty is needed to protect these industries permanently. Our campaign will continue in 2020, but right now we’re very grateful to the Chancellor for his support at this Budget.

Long Live The Local is backed by a broad alliance of pubs, pub groups and brewers who together form Britain’s Beer Alliance. The alliance was formed in 2014 to promote beer and pubs and encourage collaboration across the industry.