About us

Long Live The Local is a campaign backed by Britain's Beer Alliance.

Britain’s Beer Alliance was formed in 2014 to enhance the overall reputation of beer and pubs, help support category growth and to encourage collaboration across the industry.

Our previous campaign 'There's a Beer for That' ran between November 2014 and March 2018, and took on the challenge of changing perceptions of beer across the UK.

Our new campaign ‘Long Live the Local’ celebrates pubs whilst educating the British public about the challenges they face, specifically a tax burden which is set to grow year on year.

The Alliance consists of over 120 members, and our members range from individual publicans and microbreweries to the UK's largest pub chains and international breweries. If you are interested in joining the alliance, please email contact@britainsbeeralliance.org.