Privacy Policy


Britain’s Beer Alliance is committed to protecting your privacy. This policy explains how we will handle the personal information you give us, why we collect such information and what we learn about you from your visit to our Website. By using this Website, you signify your assent to this policy. If you do not agree with this policy, you must immediately stop using this Website. Britain’s Beer Alliance is registered on the public register of data controllers maintained by the Information Commissioner. We work strictly in line with the Data Protection Act 1998 (as amended)


By signing the petition you are adding you are asking Government to cut beer duty.

We will submit a petition to Government in 2019 that reads:

Pubs are a vital part of local communities, providing essential public space and supporting livelihoods. Pubs are under a range of tax pressures (inc. Beer Duty, Business Rates & VAT) and 1 in 3 pounds spent in pubs goes to the taxman. In 2019 the government plans to increase Beer Duty. High tax is one of the reasons 3 pubs a day close their doors for good. By signing this petition you’re asking the government to cut beer duty.


We reserve the right, at our complete discretion, to change, modify, add, or remove portions of this policy at any time and any changes will be notified to you using the email address you have given us or by an announcement on this Website.

Your continued use of this Website, following the posting of changes to these terms, will mean you accept these changes.


On certain areas of this Website, we may provide links to third party websites. This policy only applies to the Website ( and not to any other website which may be linked to our Website. This policy does not describe information collection practices on other websites, including those linked to or from this Website. These links are provided as a convenience to you, however please be aware that we do not control the third parties or their websites and those third parties will have a different policy which applies to information that you may provide when you are on those third parties’ websites. You should read the privacy policies of all websites carefully before providing personally identifiable information.


You have the right to see the information we hold about you and to get mistakes corrected. If at any time you wish to update or correct any personally identifiable information you have provided, or you no longer wish us to collect, use or disclose any personally identifiable information for the purposes described below, please do not hesitate to contact us using the details given at the end of this policy.


Any personal information that you provide us may be transferred to jurisdictions other than the UK. By submitting your information to us, you are consenting to us transferring the information to such other jurisdictions. The privacy laws which will govern the use of the information in such other jurisdictions may not be considered as rigorous in preventing the disclosure of personal information as the UK privacy laws.


We want to be very clear: we do not obtain personal information about you other than that which you choose to provide, and we will not sell, rent, trade or otherwise disclose the personal information you provide to anyone outside of the Britain’s Beer Alliance group companies (or any successors in title to our business) and their advertising and promotional agencies and consultants, except in those instances where you give us express permission to share this information with specific third parties.

Please note that subject to applicable data privacy legislation, we will also disclose your personal information if we believe we are required to do so to comply with any law, regulation, court order, or legal or government request. In the unlikely event that all or part of our business is acquired by a third party, your information will be transferred to the new corporate owner. Without assuming any obligation to do so, we also reserve the right to collect and share any information we deem necessary to investigate or take action in connection with suspected fraud, illegal activities, possible harm to persons or property, to protect ourselves or one or more of our users or their heirs, or as otherwise required or permitted by law.


We collect personal information of our users in one or both of the following ways:

- through signing the petition or writing to your local MP

- through cookies (for more information about cookies, please see our cookie policy

Britain’s Beer Alliance will retain your personal information for the duration of this campaign. If your data is to be kept longer than three years, we will ask you to confirm that you are still happy for us to hold your data. You can ask us to delete your data at any time by emailing

If you subscribe to our marketing email you will be able to unsubscribe at any time, by simply following the ‘unsubscribe’ link in the e-mail marketing we send you. Alternatively, you may send an unsubscribe request to

Please note that if you opt not to receive promotional messages from us, we will still continue to send you information that relates to any actions you take on the website.


These cookies collect information about your browsing habits on this Website in order to make advertising both on this Website and other websites you subsequently visit relevant to you and your interests, to limit the number of times those adverts are served to you and to help measure the effectiveness of advertising campaigns.

This website uses the following targeting/advertising cookies:

Google / DoubleClick
You can learn more about how these cookies operate here:

You can learn more about how these cookies operate here:

You can learn more about how these cookies operate here:


We make sure that all the information we hold on you is stored securely on our servers and we will always follow strict security procedures in storing, using and sharing the information you give us, in order to prevent unauthorised access to it.


These are your rights as the data subject at any point while we are in possession of or processing your personal data:

Right of access – you can request a copy of the information we hold about you. Once we have received your request we will respond to you within 30 days.

Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

Right to erasure – in certain circumstances, you can ask for personal information we hold about you to be erased from our records. If you request this we will tell you if it is possible to delete the information or if we have a legal obligation to retain it.

Restriction of processing – where certain conditions apply you can ask us to restrict the use of your personal information if it:

  • is not accurate
  • has been used unlawfully but you don’t want us to delete it
  • is not relevant anymore, but you want us to keep it for legal claims.

Right to portability – you can get a copy of the data we hold about you in a format that can easily be re-used and ask us to transfer (where feasible) your personal information to another organisation.

Right to object – you can object to certain types of processing such as direct marketing.

Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling.

Right to judicial review - if you are not satisfied with our response or believe we are not processing your personal information in accordance with the law, you can complain to the Information Commissioners Office (ICO).

Right to be notified of data breach – you have the right to be notified of a data security breach concerning your personal data.

For more information about your data rights under the law, visit the Informational Commissioners’ Office website

If at any time you wish to exercise your right to see the data held about you, wish to update or remove your details, or have any other queries, please contact our Data Protection Compliance Officer at

Please note that we will need to verify your identity in relation to your request.


If you have any questions or concerns about the information in this policy, please email to see if we can resolve your concerns. However, if you wish to make a complaint about our collection or use of data, you can do so via email direct to the Data Protection Compliance Officer.


If, at any time, you have any requests or queries concerning this policy or want to update your details, please contact us at:

Thank you for visiting our website.

Effective Date: This policy was last updated on 19th July 2018